Trip to Billund, Denmark and the home of LEGO
Billund, Denmark is a veritable shrine to LEGO enthusiasts around the world. It's the home to LEGO House, as well as the world's first Legoland and design and manufacturing headquarters of the LEGO corporation itself. We had the honor to visit and tour most of these facilities recently.
The family-owned business, founded in Billund in 1932 by Ole Kirk Kristiansen, is today one of the largest manufacturers of children's play materials, i.e., LEGO bricks. We had an opportunity to tour the manufacturing plant, although photos were not allowed. A trip through the plant revealed a highly automated system producing every imaginable LEGO part. Heavy emphasis remains on quality control all guided by their world-renown motto of "Only the best is good enough." While there, we joined BrickLink's Jay Kim and Marvin Park during meetings and discussions with LEGO leading to their most recent announcement on the AFOL Designer Program, a major collaboration between BrickLink and LEGO now underway.
Jay Kim and Eliska Jezkova in LEGO manufacturing plant headquarters.
Dinner with LEGO staff gave us all a chance to share notes on future mutual endeavors between LEGO Group and BrickLink. The future of bricks, from the source in Billund to the online marketplace pages of BrickLink never looked so bright.
Kim Thomsen took us on an hour tour of the manufacturing plant in Billund. Although photos were not allowed, our mind's eye gave us plenty of information regarding the LEGO group's passion for efficiency and quality in everything they produce. As they say, "Only the best is good enough."
The top floor sunroof at LEGO House provides plenty of light to view the dinosaur exhibit and the final layer of the 50-foot-high Creativity Tree.
Three dinosaurs representing three styles of LEGO brick, Duplo in the foreground, followed by System and finally Technics in the rear. Click on each hotspot to see detailed enlargements of these impressive brick-by-brick creations.
The famous LEGO motto: 'Only the best is good enough!' Four generations of LEGO family patriarchs are part of the mural.
Of course, LEGO House would not be complete without a place for kids to enjoy their favorite toy.
This Disney-style Fantasyland castle, with adjacent Matterhorn, is an impressive display at LEGO House.
A huge Cityscape made of thousands of bricks.
The museum in the basement of LEGO House is dedicated to the history of LEGO, how it moved from making wooden toys for kids, like this wooden duck, to the system of bricks and sets it designs and produces today. That shingle above the duck is the LEGO quality motto in Danish.